How to Claim Your ChatGPT Business Profile and Who Qualifies

Ask ChatGPT for running shoes or a web host, and you may find a business with a blue check and an option to ask the brand a question. OpenAI launched Businesses in ChatGPT in beta on November 10, 2026, so if your business qualifies, you can claim a free ChatGPT business profile through Business Hub, update your details and prices after verification, and see how often ChatGPT mentions your business. Eligible US ecommerce and online-service businesses can also add a labeled Business Agent, and OpenAI says it keeps your chats private from the business.

What OpenAI Launched in ChatGPT This Week

Businesses in ChatGPT has three parts. You claim and verify your listing in Business Hub, check how people interact with your business in Insights, and build a Business Agent if you qualify. OpenAI puts ChatGPT’s weekly audience at 1.2 billion people, and the beta gives you four ways to manage your business information or see how people use it. Sourced from OpenAI’s announcement.

• Verified badge. The Next Web reports that businesses get a blue check after verification. If you’re shopping, that check tells you the business has verified its profile.
• Editable details and product feeds. Once you’re verified, you can update your business details and add a feed with current prices and stock. That’s where you can keep product information current when a price changes or an item sells out.
• Insights. You can see how often ChatGPT mentions your business, how many clicks it records on links to your site, and which topics come up in chats that cite your business.
• Business Agents. If your business qualifies, you can build an agent to answer shoppers’ questions. You can also pay to send people who click a ChatGPT ad to that same agent.

Business Hub is separate from the paid ChatGPT Business team plan and Workspace Agents.

What Changes in Your ChatGPT Answers

Say you ask ChatGPT to help you choose a pair of running shoes. If a brand in the answer has an agent, you can open its profile and ask about its products. The labels tell you when you’re chatting with the brand and when you’ve opened a sponsored placement.

Labeled Chats With a Business Agent

When you start a chat with a Business Agent, it opens as a separate, clearly labeled conversation. The agent answers from the brand’s instructions and product feed, so you can ask it to compare two products the brand sells or check what’s in stock.

Businesses build their agents with the tools OpenAI provides. Digiday reports that OpenAI rules out importing an agent the business built elsewhere. You can still refer back to ChatGPT’s independent answer in your original conversation.

Sponsored Agents and ChatGPT Ads

What if you get to the agent by clicking an ad? A business can pay to use its agent as the destination for a ChatGPT ad, and the placement carries a “sponsored” label. OpenAI began testing Sponsored Agents in September 2026. For more on how ads work inside ChatGPT, see our ChatGPT ads guide.

OpenAI told Digiday that paying for ads doesn’t change how often ChatGPT recommends a business. OpenAI said the details you provide about your business can help ChatGPT mention your company when it’s relevant to the conversation.

Where You Actually Pay

Ready to order? For now, the agent sends you to the brand’s own website, where you check out. The Next Web reports that OpenAI is working with Visa on agent payments, with no launch date reported. Some banks are already pushing back on AI shopping, as we covered in why your bank is blocking AI agents.

What Businesses Can See About Your Chats

If you ask a Business Agent about a product, does the owner get to read what you typed? OpenAI says it keeps both your ChatGPT conversations and your Business Agent chats private from businesses. Insights shows combined activity once enough conversations or interactions have been recorded. Here’s what a business can see and what stays private. For more on what OpenAI keeps from your chats, read our ChatGPT safety guide.

What businesses can see

• Combined counts for mentions, profile views and website clicks.
• Common topics across conversations that cite the business. OpenAI shows the data only when activity meets its minimum thresholds.

What businesses can’t see

• Your individual prompts or conversation transcripts.
• Your Business Agent chats or information in Insights that identifies you.

The Rules Every Business Agent Must Follow

OpenAI’s Business Agents Policy sets rules for what an agent can say, what it can do with your information and when it needs your permission.

• Identify itself. The agent must say it’s AI representing the business. It can’t pose as a person or an independent adviser, or suggest that it speaks for or has OpenAI’s endorsement.
• Keep information accurate. The agent can’t make up prices or reviews, or hide fees that matter to your question.
• Respect your answer. The agent can’t create fake urgency or keep pushing a sale after you say no.
• Get your explicit approval. The agent needs your permission through an approved feature before it makes a purchase, books something or shares your information with the business.
• Stay within its role. The agent can explain what a business offers. Advice that legally requires a professional license is off limits.
• Go through review. OpenAI considers the business category and the agent’s intended use before publication. It can suspend or remove an agent that breaks the rules.

Who Can Get a ChatGPT Business Profile

If you run a local shop or provide in-person services, you can claim a profile if your business qualifies. At launch, Business Agent access is reserved for eligible US ecommerce and online-service businesses. OpenAI hasn’t published a country list for profile claims or given a date for agents outside the US. Here’s how eligibility and pricing break down by feature.

How to Claim Your Business in ChatGPT

Start in Business Hub if you want to manage the details shoppers see about your business in ChatGPT. You’ll need to verify that you own or represent the business before you can edit its profile. Here’s what to do from the first search through approval.

1. Sign in to Business Hub. Open Business Hub and sign in to start your claim.
2. Find your business. Search for its name and select the listing you want to manage.
3. Verify ownership. Follow the verification instructions Business Hub gives you. Search Engine Roundtable reported seeing options for phone, text and DNS verification.
4. Wait for approval. Your claim shows “pending” while verification is in progress. Once it clears, you can manage the listing.
5. Update your profile and check Insights. Review your business details and add a product feed with current prices and stock. Give Insights time to populate if you see an empty dashboard right after verification.
6. Build a Business Agent if you qualify. If you run an eligible US ecommerce or online-service business, you can build an agent and submit it to OpenAI for review before it goes live.

Ways to Verify Ownership

Search Engine Roundtable reported that you can receive a call or text at your main business number or add a DNS record to verify ownership. If you’re already an OpenAI Enterprise customer or advertise with OpenAI, you can contact your OpenAI representative to claim your listing, according to Reuters.

If you plan to claim your profile, it’s worth starting early. Search Engine Roundtable raised the possibility of someone falsely claiming a business, and OpenAI hasn’t said publicly how it handles competing claims.

Connecting a Shopify Store

If you sell through Shopify, you can connect your store from Business Hub or the Shopify admin to help speed up verification. You can claim your business directly in Business Hub whether or not you use Shopify.

What the Business Hub Numbers Really Measure

Say you see a jump in website clicks. You know more people clicked through from ChatGPT, but you’ll need your own website data to see whether visits or sales rose. Digiday reported that one ad executive saw charts for 7 or 28 days, and OpenAI hasn’t confirmed those reporting windows.

The beta gives you data for your own business. It leaves share of voice and competitor comparisons out of the dashboard, so tools like Peec AI and Semrush can still help you estimate how often your brand appears alongside competitors or track it across other AI platforms.

What It Costs Now and What Might Change Later

You can claim and manage a profile, check Insights and build a Business Agent if you qualify, all for free during the beta. Benji Shomair, OpenAI’s VP of monetization, told Digiday you can use Business Hub and Business Agents for free for now. He left open the possibility of fees later. If you’re deciding on a paid plan for yourself, compare ChatGPT Go and Plus.

You pay when you sponsor an agent through ChatGPT Ads. ChatGPT Ads charges per click, and OpenAI hasn’t published separate pricing for sponsored agents. The Next Web reported that ChatGPT Ads reached a $1 billion annualized run rate in August and had about 100,000 advertisers. Those figures cover ChatGPT Ads as a whole.

What about taking payments through your agent? The Next Web reports that OpenAI is working with Visa on agent payments, with no launch date reported. For now, if a shopper is ready to buy, your Business Agent sends them to your website to check out.

Should You Claim Your Profile Now?

If you run an eligible business, claim your profile so you can check what shoppers see and keep your product details current. If you’re shopping, a Business Agent gives you another place to ask questions before you decide whether to buy. Here are a few things you can do the next time you open ChatGPT.

• Check the labels. Look for the Business Agent label when a brand chat opens and the “sponsored” label on paid placements.
• Shop on sites you trust. Complete your purchase on the brand’s website if you’re comfortable buying there, and share only the personal information the agent needs.
• Claim and verify your profile. Once approved, review your business details and keep your product feed’s prices and stock current. OpenAI’s policy requires accurate information.
• Check Insights weekly. Look for changes in mentions, profile views and website clicks, along with the topics people ask about.
• Decide on ads later. If you qualify for a Business Agent, you can start with the free version and decide later whether to pay to sponsor it.

The beta will change as OpenAI expands access and adds features. We’ll update this guide as those changes roll out.

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